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Types of digital marketing
Since the evolution of digital marketing during the 1990s and 2000s, the term has unapologetically changed the way brands and businesses use technology for marketing. The concept of digital marketing types has come a long way allowing every brand to extend its marketing budget to transform digitally. As we have finally entered 2021, it becomes more and more imperative for organizations to establish the best digital marketing campaigns to dominate the online world and reach the masses.
But to achieve all this, you need to first understand the concept of digital marketing and what types of digital marketing can help you to bloom your venture. No matter whether you have a small business or a large organization, you must carefully understand each type of digital marketing to push your website traffic organically, attract millions of end-users globally, and intensify your web presence while delivering positive outcomes.
Before we get straight into it, let us explain how a business defines digital marketing.
How do Businesses Define Digital Marketing?
In a broad sense, digital marketing includes all those marketing activities. Those who make good use of electronic devices like computers, mobile phones, laptops, etc. to connect with trusted customers nationally or internationally.
It also refers to a results-driven marketing plan. This includes promoting the products or services of businesses efficiently, reaching out to a wider audience, and most importantly, having the potential to generate consistent sales throughout the year.
Today, digital marketing has become one of the fastest, most booming, and most flexible advertising platforms. Which has widely influenced the lives of individuals as well as businesses to connect digitally with each other.
By using the right digital media channels like search engines, social media, and mobile apps, new or existing business owners can easily connect to the behavior of potential customers. And can impress without any effort.
Types of Digital Marketing You Must Know in 2022
Digital marketing is categorized into seven different categories. But, influential digital marketer Neil Patel backs the theory that all digital marketing falls generally into 11 categories. And these are.
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- SMM (Social Media Marketing)
- Content Marketing
- Email Marketing
- Influencer/Affiliate Marketing
- Viral Marketing
- Radio Advertising
- Television Advertising
- Mobile Advertising
Out of all, businesses use only the most famous types of digital marketing practices. Below is a brief digital marketing overview of each:
SEO (Search Engine Optimization)
SEO or Search Engine Optimization is the widely used process of generating quality traffic organically, or freely on the search engines like Google and Bing. If you have created a website for your business, you need to drive constant traffic to your active site to stay relevant in the market.
SEO is the progressive digital marketing technique that helps your page to rank higher on the SERPs. Using the right SEO technique like keyword research, using relevant backlinks, content indexing, etc, one can easily bring more and more organic traffic to your website with ease.
Technically speaking, an SEO is further divided into two main categories:
- On-Page SEO
- Off-page SEO
What is On-Page SEO?
On-Site SEO or most commonly known as On-page SEO is the technique of optimizing each and possibly every part of your website to boost your search engine rankings (SERPS). However, the ranking of your website also depends on various factors such as speed, keywords, optimized content, images, title tags, etc.
What is Off-page SEO?
Off-Page SEO is another fabulous technique that largely focuses on getting quality links and not the cheaper ones from the other useful websites. Off-Page SEO is all about maintaining the authority of your domain and website alike.
What are the basic steps for a successful SEO?
A good SEO is all about optimizing content efficiently and ensuring crawl accessibility to your site. For creating a successful SEO, do follow the below-mentioned steps:
- Create a list of short-tail keywords and long-tail keywords
- Know your buyers by searching their previous search habits
- Maintain your customer profiles systematically
- Optimize your website using fresh, interesting, and new content daily
- Focus more on the speed, design, and user-friendliness of your website
- Keep the title, URL, Description short, simple, and crisp to draw high CTR
- Earn relevant internal links to build an authority
PPC is another effective digital marketing strategy that allows your web pages to move to the top of search engines by paid means. Unlike SEO, PPC is a form of advertising model where marketers pay a small amount of fee whenever any user clicks on their ads.
Both SEO and PPC is a great ways to increase the traffic of your website. Being a smart business owner, you need to combine both digital marketing techniques perfectly to reap a multitude of benefits.
How does PPC (Pay-Per-Click) Advertising work?
The PPC is based on keyword research. Both advertisers and publishers target the specific keyword that the users often use to find products or services on search engines. The companies thoroughly research and analyze the keywords that they think would get the most number of clicks, and higher profits.
This marketing channel also involves several other platforms. And these are:
- Google Ads
- Bing Ads
- Search Ads
- Shopping Ads
- Display Ads
- Video Ads
- Gmail Ads
Out of all, the most common is Google and Bing Ads which gives PPC advertisers access to a large number of audiences with ease.
Content marketing is all about creating rich, informative, and valuable content to enhance prospective customers’ experience online. From creating engaging blog posts, images, and videos to promotional content writing, the dominant brands created valuable content regularly to draw the attention of the user toward their brand. It is the cheapest digital marketing strategy to propel your business without fail.
Why Content Marketing is Good for Small Businesses or Startups?
No matter whether it is 2020, 2021, or 2023, Content is always the King. It is a worthy content marketing strategy used to attract, influence, motivate, inspire, and evolve the emotions in the reader’s mind. Having said that, content marketing is perfect for your small business and startup because:
- It promotes brand awareness
- It maximizes organic traffic, conversion, and leads
- Using content marketing, you can target new customers and retain them forever
- Content marketing helps in increasing both brand and customers loyalty
- It automatically fuels other marketing efforts
Social Media Marketing
Social media marketing is one of the fastest money-making channels that can magically bring you new audiences using the right social media platform. You need to start with creating a profile for your business professionally on any social media networking site like Facebook, Twitter, Instagram, etc. After that, you can competently create interesting posts, and a few seconds of funny videos, and put amazing stories to increase your fan base/followers wisely.
What are the top social media platforms in 2022 brands are currently using?
If creating a striking social media strategy can make things easier then choosing the right social media platform can surprisingly make all the difference. As quality always triumphs over quantity. It is imperative to choose more than two social media channels to burden the reach of your business.
Here are the most popular social media channels that you must leverage in 2022-2025:
With the growing popularity of social media, mobile applications, and other leading marketing channels, Email is still one of the effective marketing techniques to convert your prospects into loyal customers.
Being the most popular type of digital marketing channel, an Email can promote your company’s products or services smartly. You need to build a healthy relationship with different customers by sending them encouraging and meaningful emails to convey your message smoothly.
How to Create an Impressive Email Marketing Plan to Delight Your Audience?
Do you know a customer receives more than 121 emails every day? This means, that crafting an impressive email marketing strategy can directly or indirectly benefit your business. To please your worldwide audience, here are the main things you need to focus on:
- Tailor each marketing campaign depending on the changing needs and requirements of the user
- Establish your goals professionally
- Ditch the traditional way and create a unique email concept for people to sign up without thinking twice
- Explore and choose the right types of an email campaign that can work best for you and your business
- Make a schedule for sending the emails at the right time and to the right audience
- Measure your performance daily, weekly or monthly basis and make changes whenever required
Out of all the digital marketing tactics mentioned above- SEO, PPC, Content Marketing, Email marketing, and SMM, here are other result-oriented types of digital marketing you can opt for:
Top 6 Additional Types of Digital Marketing to Reach Millions
Due to the sudden impact of Covid-19 across the world, more and more brands are now actively investing in different aspects of digital marketing. It also gives better opportunities to the upcoming startups and small businesses to reach and engage worldwide audiences by crafting solid marketing strategies.
Here are the six beneficial digital marketing techniques that can do wonders for your new or existing business:
- Influencer/Affiliate Marketing
- Viral Marketing
- Radio Advertising
- Television Advertising
- Mobile Advertising
Let us explain each one by one for a better understanding:
SEM (Search Engine Marketing)
Search Engine Marketing short SEM is the most effective and cost-effective digital marketing strategy to maximize search visibility. It is the paid strategy to bring relevant traffic to your website and grow your business straightforwardly.
Unlike SEO, SEM is paid search marketing or an advertisement that allows brands to pay for reliable ads that usually appear on the SERPS (Search Engine Result Pages). Most advertisers bid on the particular keywords that they think users might enter in search engines like Google or Bing to find products or services. This allows the advertisers to appear their ads alongside search queries in the SERPS. This is why the brands must choose this powerful advertising medium known as SEM to drive conversions progressively.
An influencer is a person with a good fan following on social media platforms that gives an opportunity to the brands or companies to generate profitable leads. Nowadays, Influencer marketing has become one of the mainstream forms of marketing and created a buzzword in the challenging digital world.
On the other hand, Affiliate Marketing is the unconventional tactic to actively involve outside individuals and companies to promote products or services but under the agreement. Just like referral programs, this marketing campaign allows the affiliate marketer to earn a good commission for their marketing efforts.
Both Influencer and Affiliate Marketing are the new-age marketing tactics that use the power of influencers as well as industry experts to influence social media users.
Viral Marketing is the new-age marketing tool spreading the advertiser’s message or information related to products or services. The main aim of viral marketing is to make the information “GO VIRAL” among family, friends, and other unknown individuals across leading social media channels.
Today, the brands are focusing more on creating quality content, engaging videos, impeccable HD images, etc. to create significant and exponential growth for your business.
Since the invention of the Radio, it has dramatically taken the world by storm. As we are living in the digital age, Radio Advertising is still the “BIG” thing and way more powerful than means of marketing channels. Now, brands are taking advantage of radio advertising to make their brand heard both locally and internationally.
In radio advertising, the advertisers can easily employ numerous types of commercials such as live-read, sponsorship, produced spots, and a lot more to take their venture to the next level.
Television marketing is the oldest advertising technique that doesn’t need any introduction. A well-crafted television advertisement can inspire millions and get the best results without a hitch. In 2022 & beyond, TV advertising can inspire the users to buy your products, get you more intense audience engagement, as well as greatly influence customers’ purchasing behavior.
With the lowest production cost, the unimaginable benefits of TV advertising make it a viable option for small and medium-sized businesses.
As the name suggests, mobile marketing is a multi-channel and result-oriented digital marketing technique. The main focus of mobile advertising is to target and reach a wider audience on their mobile phone and tablets, including other mobile devices too.
Since half the population is using a smartphone. Marketers are aggressively building a solid mobile advertising strategy. in order to create a true all-encompassing association.
10 Mind-Blowing Benefits of Using Digital Marketing Services
The success of digital marketing lies in connecting with the right people at the right time. If you think that your customers can be found online then you better start your journey using affordable digital marketing services now.
Despite the size and shape of your business, having a worthy digital marketing campaign can offer you a multitude of benefits:
- Being a budget-friendly advertising channel, digital marketing can help you target the masses without exceeding your budget.
- It allows you to explore new markets and trade internationally with just a small investment.
- Digital marketing can comfortably uplift your brand’s loyalty as well as drive genuine leads.
- At every buying stage, the technique of digital marketing can get you the perfect solution by enhancing the customer buying journey.
- You even get the freedom to track, measure and control digital marketing efforts through Web/Google Analytics and other online tools.
- Digital marketing allows you to obtain detailed information about the customers and build impressive digital marketing strategies based on the user’s profile.
- You can create a fabulous and positive reputation by engaging in leading social media platforms.
- Using the power of content marketing, businesses whether small or big can inspire, motivate and move the audience positively.
- Digital marketing offers substantial growth in small investments.
- With the changes in trends, technology, and modern concepts, the brands can adjust their digital marketing plans accordingly.
List of Influential Companies & Brands Are Dominating the World Through Compelling Digital Marketing Campaigns
Today, businesses from all over the world are heavily investing their time, money, and effort in crafting an overpowering digital marketing plan. Some of them have failed miserably while some have transformed their brands into multi-millionaire fortune companies.
Here are the names of brands & companies that have killed it with their contemporary digital marketing campaigns:
- Red Bull
So, What Kind of Digital Marketing Is More Worthy?
Choosing the right digital marketing practice that works for you seems challenging. First of all, you should consider various factors. Such as the type of audience, what information they are looking for, and how to reach them. This will allow you to build a strong digital marketing campaign for your business to thrive with attention.
No matter what type of digital marketing channel you use. You need to have solid digital marketing ways to grow your local business potential positively and successfully.
For a new business or startup, you can leverage SEM, SEO, PPC, Content Writing, SMM, Influencer Marketing, and social media to kickstart your journey.
If you wish to capture a niche audience globally, choose Agio Support to unlock endless possibilities for your dream venture. Getting the right digital marketing services for small businesses can provide you with the best results proficiently.
Therefore, contact Agio Support to get an affordable digital marketing services pricing plan depending on your needs and budget!