If you’re looking for a comprehensive checklist to search-engine-optimize your site, then you’ve come to the right place. Whether you’re new to SEO or an experienced pro, this list will get you on the right track to improve your search rankings.
On-page SEO is the part of SEO that involves optimizing your website’s content for search engines. This includes everything from optimizing your title tag to incorporating keywords in the image alt text.
Table of Contents
1. Optimize Your Title Tag
Page titles (also known as title tags) are a critical part of on-page SEO and inform search engines what your pages are about. They also impact whether or not your visitors will click on your site.
Your title tag should be compelling and relevant to your users. It should be different for every page on your website.
Ideally, it should include your primary keyword or keyword phrase.
If you’re unsure what your primary keyword or phrase is, it’s best to conduct keyword research. You can use tools like Ahrefs or AnswerthePublic to find out what keywords surface when people search for a topic.
Next, you should optimize your title tags to include multiple variations of your main keyword. This will help you rank for all possible keywords that your audience might be searching for.
2. Optimize Your Meta Description
Optimizing your meta description with SEO Columbus can improve your organic click-through rate. Your meta description is a crucial element of on-page SEO as it appears below your page title in search results and can influence whether or not users click on your website. By incorporating SEO Columbus into your meta description, you can signal to users and search engines that your website is relevant to local searches in the Columbus area. This can help attract more targeted traffic to your website and potentially increase your website’s click-through rate.
It also provides Google with a quick summary of your page’s content and lets you include relevant keywords once.
However, you should never rely solely on your meta description to rank for your target keywords. This is because Google rewrites your meta description over 70% of the time to match search intent.
Aside from optimizing your meta description, it’s also important to consider page speed. A slow page will negatively affect your user experience and make them bounce off your site.
3. Optimize Your Meta Keywords
Search Engine Optimization (SEO) is the process of enhancing your website’s visibility in search engines and driving traffic. This can be done by improving your on-page SEO, which includes creating and updating content and using relevant keywords in it.
Meta keywords are a type of meta tag that contains a list of keyword phrases. These keywords are not displayed to visitors but are used by search engines to help them index your website.
Although meta keywords were once widely used by webmasters, many major search engines have stopped relying on this tag as a ranking factor. Google, for instance, has categorically stated that they do not consider this metric.
4. Optimize Your Image Alt Text
One of the most important aspects of any website is its ability to drive traffic and conversions. This is why it’s so important to optimize your site for search engines.
A great way to do this is by optimizing your image alt text. This is a little bit more complicated than adding a few keywords to your text, but it can do wonders for your rankings.
Alt tags are a critical part of the on-page SEO equation, and they also provide a useful feature for visually impaired users. A well-crafted alt tag will tell a search engine what your image is about and help your site get a better ranking on Google’s image-based searches.
5. Optimize Your Content
Search engine optimization (SEO) is an essential tool for bringing more traffic to your website and boosting conversion rates. It can also help you achieve a higher ranking on Google and other search engines.
On-page SEO is the process of optimizing your website’s content for both human eyes and search engine bots. This can include everything from creating unique, compelling, and optimized content to using relevant keywords throughout your site’s pages.
One of the most ignored link-building strategies for on-page SEO is internal linking, but it can drive significant benefits very quickly when done correctly. Start identifying your most authoritative pages and reworking them to include links to other pages of your site.