Embracing India’s #1 Best Meme Marketing Company has changed the way brands think and feel as With digital transformation and social media is continuously on the rise.
On average, a millennial looks at around 20 to 30 memes every day and reacts on the same. As the millennials and Gen Z are ruling this generation, meme culture has emerged as a global language. It is allowing businesses or brands to think differently. Meme marketing is no more a trend now. It has evolved as a global concept or a way of life to impact the new-age customers using meme power but humorously.
Today, meme marketing has become a movement where thousands of brands have transformed themselves overnight by just focusing on creating a viral meme. But, from a professional point of view, meme marketing is more than just creating jokes, humor, sarcasm, vines, etc. It is a global phenomenon or an effective marketing strategy to divert the attention of the masses towards your brand. Here’s how?
The History of Meme
If are scrolling through any random social media profiles or page, you must have come across a meme. Whether you like it or not, but meme has become an integral part of our daily life. But, have you ever wondered where did it first start, and how did this four-letter word sometimes mispronounce has evolved that much? Let’s find out.
The word gene or meme comes from the Ancient Greek “mimeme” which simply means ‘imitating things’ which is a type of digital marketing. The term was first coined by Richard Dawkins (an Evolutionary British Biologist) in his seminal book called “The Selfish Gene” in 1976.
According to Dawkins, “he was just trying to figure out whether there was any specific measurable unit that can describe how ideas spread and propagated through generations”.
He also suggested that the ideas could evolve, replicate and enter popular culture in a process analogs to the way genes spread.
In today’s digital world, a meme is a visual representation of thoughts, ideas, or simple jokes that is crafted to target or impact the audience.
However, several online communities have limited the meme to becoming viral only. This process of making the meme go viral known as “attention hacking” or “weaponizing”. Though, these sections of communities are gaining huge followers on websites like Twitter, Reddit, Instagram, etc. But somehow failed to understand the main purpose behind creating memes.
So, What Exactly is Gene or Meme Marketing?
The meme is an element usually pronounced as Meam and not Me Me. It is an evolving concept that comprises a set of jokes, catchphrases shared purposefully on multiple online platforms. The focus of sharing meme is to create humor using innovative thinking, a creative approach, and some skills.
They are meant to be entertaining and funny to evoke a sense of emotions in the viewer’s mind. When it comes to the internet world, a meme particularly refers to the image or video having a definite style or concept to go viral on the internet. The style and the concept of the image remain the same but the copy keeps on changing to influence the customer’s behavior.
The group of meme artists or connoisseurs also popularly known as “Meme Community” is responsible for curating thought-provoking memes based on different forms and formats.
Over time, the meme has emerged victoriously and potentially embodied new meaning altogether as Meme Marketing.
Today, meme marketing is the newest and trending form of marketing that uses powerful strategies using more than one social media platform. From entertainment, politics to even cryptocurrencies, meme marketing are allowing business leaders to engage and retain the target audience forever while sharing relatable and humorous memes.
To achieve this, the brands must emotionally engage with today’s smart internet users using:
- Relatable content
- Aimed for a quick laugh
In this age of cutting-edge technology, meme marketing is one of the beneficial and affordable marketing tools to convey your messages, ideas, or attitudes keeping in mind the need of the millennials.
Why Every Brand is Embracing the Best Meme Marketing Company?
We are living in the age of the internet. Marketers don’t want to miss any chance of losing one single customer. That is why, they are focusing heavily on top meme marketing agencies to court, entertain, and targeting the customers.
Meme marketing is the next big thing that offers you a multitude of benefits. And these are:
- A meme marketing is a perfect tool to build a never-ending relationship with your prospective customer.
- It is your business great weapon to boost organic traffic and generate good ROI consistently
- Unlike any other marketing technique, meme marketing is a budget-friendly tool that can help you grow your business
- If are obsessed with social media, then meme marketing is the brilliant way to indulge in social interactions with customers globally
- A meme marketing acts like a magnet that attracts leads as well as engagements
The concept of meme marketing is pretty straightforward. The more your meme looks refreshing and interesting, the more your users will engage with it. No wonder, why many influential brands are investing their time, effort, and money in developing a solid meme marketing strategy.
Don’t believe us!. Here are some of the real-life examples of how brands are indulging in meme marketing:
The Top Brands That Keeping Their “Meme Game” Always On Point
It seems like the brands have understood the power of memes and speaking the language that new-age customers speak and understand. Having said that, let us take you through the list of brands that are demonstrating the power of meme marketing successfully:
With the momentous growth of meme culture across the world, it has now surprisingly become a need of an hour. Do you know marketers can get ten times more reach with 60 percent organic engagement using memes? Now, businesses need to create a distinctive visual identity using subtle humor but with a more personalized touch.
How to Develop a Solid #1 Meme Marketing Strategy?
As you have seen how meme looks like. But you just be wondering and eager to know how you can create powerful memes to influence the masses and not just the audience. The good thing is there are no such rules that need to be followed. Still, some certain tips and tricks can help you develop a solid meme marketing strategy through Best Meme Marketing Company. And these are:
Know Your Audience
Knowing or understanding your audience thoroughly is the first step for creating an impeccable meme marketing campaign. For instance, if you are aiming to specifically youths or millennials, then create memes that they are interested in. It is important to note that memes are enabling you to connect with the right audience and at the right time. Being a smart website owner, you must find a perfect balance between interaction and engagement to get the most out of your marketing efforts.
Keep the Things Simple Yet Creative
Making a meme is not rocket science. You need to be simple, direct, and creative at the same time. Do not complicate things. You must focus more on the quality of the meme and not quantity.
Originality That Makes You Stand Out
Being original means, you need to put your individualistic ideas and thoughts while experimenting with the content you are working on. For that, you need to brainstorm a lot to divert the attention of the audience towards your brand.
Keep Up With The Latest Trend
It seems like both social media and the millennials are keeping up a lot with the ongoing trend. It gives you the wonderful opportunity to create a meme based on the most popular or newest trend. By doing this, your audience will stay on top and most likely go viral.
Take Your Brands Voice Forward
Having humorous memes could appeal to the audience, but you must incorporate the same in building or maintaining your brand’s consistency too.
Just like social media strategy, having a powerful meme marketing plan can make a huge difference and getting the attesting of your audience that you have always wished for. The best you can do is outsource a Best Meme Marketing Company like Agio Support for crafting refreshing, relatable, and engaging memes.
No matter whether it’s 1998 or 2021, the meme is here to stay and not going anywhere soon. If you don’t want your business to be left behind in the race of social media, then you must embrace the power of the Best Meme Marketing Company to grow your business.
Therefore, evolve with time and flaunt your best meme across top-rated visual content platforms like Instagram, Twitter, Pinterest, etc. crafting a mind-blowing meme marketing strategy.