2020 has not been a full-fledged year for individuals as well as businesses, and the obvious reason is the COVID-19 pandemic. It was an unsettling phase for everyone’s life that is still haunting everyone in the year 2021 too. As we have finally headed towards the most anticipated year, 2021, many prestigious brands are now trying to level up their marketing strategies using the right tools, technology, and techniques. As the competition is intensifying day by day, it becomes imperative for potential business owners to supercharge the performance of their sites by diving deep into more advanced, trendy, and modern SEO techniques to or boost organic traffic in 2021 & beyond.
From earning authority backlinks, attracting masses from across the world to digging into rival’s best-performing pages, it is now time to streamlined solid SEO strategies perfectly. No matter what 2020 has brought to the digital world, SEO has always been in demand for the kind of exposure and the number of organic leads they can provide. That’s why most influential brands are harnessing the power of search engine optimization services to boost organic traffic consistently, even in 2021. Having said that, here are the five actionable SEO techniques that will help every website owner to increase their traffic organically:
What’s the Heck Is Organic Traffic and Why Is It Matters for Website Owners?
Most SEO terms like organic traffic paid search, and direct traffic seems familiar but confusing to understand at the same time.
But the question is what organic traffic really means? Let’s find out:
In simple terms, organic traffic is the traffic that directly lands or comes to your active websites from using a search engine’s organic results such as Google, Yahoo, Bing, etc., and not unpaid sources/searches.
Unlike paid ads, any user types a simple query in a particular search engine to find relevant answers. Professionally speaking, they are presented with a set of numerous results that includes both page rankings at the top of SERPs organically and a set of paid ads alike.
If a user clicks on any of the organic results and wishes to visit a website, that is recorded as organic search traffic in analytics tools.
As the name suggests, organic traffic comes free 24/7 that aims to rank your new or existing website higher using white-hat SEO techniques.
Being a smart business owner, you can’t ignore the multitude of benefits that it alone offers. The fact about organic search traffic is that the whole SEO industry is dependable on this technique to improve the rankings of their site successfully, professionally, and most important organically.
It is considered more significant than paid traffic because of the following reasons:
- Organic traffic can help your site to work or function hassle-free and can even enhance your web presence positively.
- It can help you generate consistent sales in case you are selling different things nationally or globally.
- Leveraging organic SEO can get you both real-time visitors and traffic from reliable customers.
- You can outdo your performance by enjoying regular visitors throughout the year.
- If you’re a small business owner, implementing organic SEO possibly requires no or little investment.
From small businesses to multi-billionaire fortune companies, organic SEO has played a vital role in transforming the business landscape victoriously. However, you need to keep renovating, reimplementing, and reimagining your specific SEO campaign from time to time to propel your business to prosperity.
How to Improve Organic Search on Google in 2021?
The technology giant Google is getting smarter with constant changes in algorithms. In the year 2021, it is obligatory for organizations whether small or large to cope up with the changes and to stay relevant in the complex digital ecosystem.
Here we have mentioned some of the most compelling SEO techniques that can help you improve organic search on Google in 2021:
- Focus More on Voice Search
Since the beginning of voice search, it has brought a revolutionary change in the entire world and indisputably becoming the next big thing. More than 20 percent of the searches in the Google app are voice-based. It is the perfect time for you to give priority to voice search if you want to target millions of potential prospects. Therefore, kickstart your journey by optimizing your every content, and long-tail keywords using first-person speech for voice search.
- Video Content Is Imperative
Do you know? The most dominant brands such as Chevrolet, Adidas, CISCO, IBM, BMW, and others are investing millions of dollars using long-form video content to connect with the masses. Just like voice search, most marketers have already made enthralling developments in video and are producing exceptional video content to boost organic traffic. A two-minute video is worth a million rather than 5000 lengthy one single blog. Therefore, choose your channel wisely and grow your revenue source fiercely by creating striking video content.
- Optimize for Mobile Search
With the triumphant growth of smartphones, maximum searches are being performed from mobile devices. You must ensure that you have carefully optimized your website or web pages for mobile search too.
- Improve Page Speed
No one wants to create a bad impression on users by serving them with a slower or unsatisfactory website. If your websites take longer than expected, then it could turn your customers away and possibly with a negative impression. You must focus more to improve the overall performance and speed of the site to convert the prospective leads into loyal customers.
- Perform Regular Keywords Research
Keyword targeting is the tried-and-tested most powerful method of driving quality traffic to your website. In 2021, marketers have to perform regular keyword research that is often used by people to search for related products or services. This can be done by evaluating the changing needs of the end-user, synchronizing with your target audience directly, and target long-tail keywords instead of shorter ones.
Generating organic traffic has always been a daunting task for most businesses. However, you need to understand the algorithms, recent updates, and leverage technologies to get the right exposure that you deserve.
Whether you’re looking for brilliant content strategy, relevant keyword selection, or need perfect SEO techniques to boost organic traffic in 2021, get everything from Agio Support at the best possible prices!